Tuesday, March 31, 2015

The Repertoire Section: Getting Creative with Work Titles

At the heart of any event listing are a few key pieces of information:  when is it, where is it, and what is it?

To answer this last question, each event entered in the InstantEncore control panel features a Repertoire section - a list of musical works to be performed during the event. These works are then tagged with even more information, such as the composer of the music and any artists or ensembles who are performing on it, letting the audience know exactly what is in store for them.

Click this image to see the complete Event listing.

But wait!  What if my event doesn't have classical music or any music at all?

Due to the wide variety of types of events, there is some flexibility in the system.  Here are some tips and examples for using the Repertoire area if you're not presenting classical music.

The Biggest Secret

When adding a new Work Title to the system, you can actually leave the Composer field blank even though it is listed as "Required Info."

In fact, we encourage you to leave this blank unless you are adding the name of the person who composed the music. Authors, choreographers, and others - though important - should be set in the Miscellaneous field if you wish to tag them.

You can then set the Title to whatever you want! Lets take a look at a few examples.


Dance and ballet can have strong ties to classical music, but the focus is often more on the dancers and choreographers than the people who perform the music.

Major ballets, such as Tchaikovsky's Nutcracker or Prokofiev's Romeo and Juliet, will be listed as normal music works.

Shorter, non-programmatic dance pieces can be added with "Dance Name (Choreographer)" in the Title field while leaving the Composer field blank.  This shifts the focus away from the music and towards the choreographer.

Dancers can be added as Artists.  For their instrument, a "Dancer" option is available.

Click this image to see the complete Event listing.


Theatrical works are even more straightforward.  Again, leave the Composer field blank. Enter the name of the production in the Title field, and tag any additional relevant information.

Click this image to see the complete Event listing.

Popular Music

Oftentimes, popular solo artists or bands will not have a predefined program.  For these, you can use the "Program TBA" feature as provided, or if you want to be more specific, you can add something more descriptive such as "Program to be announced from stage" in the example below.

Click this image to see the complete Event listing.

Getting Creative

Sometimes your event just doesn't fit any predefined category.  Set a work title that briefly describes the event. This can be anything you want, but short, informative descriptions are the best.  Keep in mind that if it is generic enough, you will be able to use it again for similar events in the future!

This Saturday matinee concert featuring a mix of music and visual performing arts is best described as a "Free Event."

Click this image to see the complete Event listing.

The Elmhurst Symphony's Art of Conducting event is part of their "ESO Lecture Series."

Click this image to see the complete Event listing.

If you have questions on how to use the Repertoire area to best represent your event, contact support@instantencore.com

Thursday, February 19, 2015

5 Frequently Asked Questions

Here are a few common questions that you may have run into while using InstantEncore. If you have any questions of your own, don't hesitate to let us know at support@instantencore.com

Q: I've just updated my email address, where do I change my settings so that I can continue to receive updates?

A: All you have to do is log in to your InstantEncore account and find the down arrow icon in the upper right corner of the website. From the drop down menu that appears, click on the "Settings" option.

On this page you can update your Username, Email Address, and Password. Just remember, changing your username will change the URLs for your InstantEncore platforms:

  • http://www.instantencore.com/username
  • http://username.instantencore.com
  • http://username.instantencore.com/app.

Q: I went to tag an artist on a video I added to InstantEncore, and I noticed that their last name is misspelled. How do I fix this? Should I just add a new entry?

A: If you notice any misspellings in artist names, work titles, venues, or anything else of that nature, just drop us a line at support@instantencore.com with the wrong entry and the correct spelling. We will do some research to see if the existing entry should be changed or if a new one is needed.

Only add a new entry if you are 100% sure that you are adding new and unique information to the database. This helps us keep everything in order and makes it easy for other users on InstantEncore to find the right information.

Q: The start time for my event has changed, and I can't remove the existing Date/Venue. How do I update this?

A: Events on InstantEncore always need at least one Date/Venue listed on them. So, add the new time for the event before removing the old one.

  1. Set the Date, Time, and Venue information.  Don't forget to include the Purchase Link if it is a ticketed event.
  2. Click the "Add Date/Venue" button at the bottom. You will see it added to the list of Dates/Venues. 
  3. Find the incorrect entry in the list, and click the red 'X' next to it to remove it.

If the venue has changed but the date and time remain the same, it will overwrite the existing entry and you won't have to manually remove anything.

Q. I've created a custom tab in my Mobile App, but after copying some content from my Word Doc and pasting it in to the design editor, it looks all weird on my phone.. Help!

A. You have to be careful when copying and pasting content into custom tabs. You can inadvertently bring over hidden HTML code from the Word Doc or website source.  This hidden code might behave differently in the app and cause your content to look strange or unreadable.

You can switch between the
Design and HTML edit
modes by clicking on the
appropriate tab in the
bottom-left corner of the
Custom Tab editor.
If you need to paste content from another source, I recommend switching to the HTML edit mode and pasting the text in there. This will strip out any formatting and leave you with just the pure text.

You can then switch back to Design mode and format it, adding in line breaks, bold/italics, and anything else.

It may seem like more work than just pasting directly into the Design mode, but you'll end up saving time and headaches.

Q. I love seeing how many downloads my iOS app has, but why don't you list the Android stats?

A. We would love to list the Android stats as well! Unfortunately, Google does not make it easy to bring this information automatically into the control panel. We hope they will change this in the future.

We do encourage you to stay up to date with this information, so once a month we welcome you to email us at support@instantencore.com to request your Android stats. I will personally look them up for you and let you know what they are.

You can also integrate Google Analytics into your App to get an idea of how many people are using it at any given time.

Thursday, January 22, 2015

Using Your App's Offers Tab to Drive Revenue, Encourage Participation, and More

At-The-Event's Offers tab is a powerful tool help drive revenue in creative ways.  From discounts to merchandise to upgrades, the Offers tab can present deals to your audience which are specifically relevant to that day's event.

Lets look at a few general categories of Offers:


Discounts are perhaps the most straight forward Offer you can provide.  These include a percentage-based or fixed amount reduction on ticket sales, gift shop merchandise, concession items, etc.  You might even explore partnering with a local restaurant to provide discounts on meals to help drive customers to both businesses.

Alabama Dance Festival: 15% off Tickets

Detroit Symphony: 10% off Food & 10% off Gifts

Berkeley Rep: Free cookie with drink purchase

Pittsburgh Symphony Orchestra: Dinner and a Show


Let your audience know about new recordings, apparel, or other fun souvenirs that they can purchase.

Bach Collegium San Diego: New CD Release

SFJAZZ: 'A Love Supreme' 50th Anniversary Shirts


You can also use the Offers tab to make your audience aware of fun activities such as parties, receptions, or artist signings.

UMKC: Pre-concert reception

SFJAZZ: 'A Love Supreme: The Story of John Coltrane's Signature Album' Book signing

Special Access

The Offers tab can be used in creative ways such as giving your audience access to special opportunities exclusively through the app.  Making tickets available for pre-sale, upgrading your seat, turning a single ticket into a season subscription, and music downloads are just a few of the endless possibilities.

Dallas Summer Musicals: Pre-sale Tickets & Seat Upgrades

Indianapolis Chamber Orchestra: Turn your Ticket into a Subscription

CYSO: Music Download

Enter to Win!

Use the Offers area to promote competitions,  raffles, or other sweepstakes that audience members can enter by posting in the Social tab or filling out a form linked as a custom action in the Info tab.

The School of Theatre at Florida State University: Win Free Tickets